Background
Meet Henning Voss,
Blue Matter's Founder
I’m a strategy advisor and business builder with 25+ years of international experience across Asia Pacific. My career has spanned commercial leadership, market entry, and digital transformation — from growing start-ups to steering regional operations for global firms.
Today, I work with mid-sized companies and international teams navigating growth, complexity, and change in the Asia-Pacific region. My focus is on helping clients scale smart — through data-driven strategy, AI-enhanced marketing, and locally attuned go-to-market execution.
While Blue Matter is my independent practice, I work closely with a trusted network of collaborators: subject-matter experts, regional partners, and implementation consultants. This allows me to offer tailored support — without the overhead of a traditional firm.
Based in Singapore, I bring a hands-on, commercially grounded approach — with a deep understanding of cross-cultural strategy, digital innovation, and what it really takes to succeed in Asia Pacific markets.
Experience & Focus Areas
Strategy & Business Advisory
Business model refinement & transformation planning
Commercial due diligence and strategic positioning
Fractional leadership support for scaling firms
Market Entry & Expansion
Go-to-market strategy and localization planning
Strategic growth for mid-sized and international firms
Supporting SMEs with tailored market expansion across Asia Pacific
Asia Pacific Market Expertise
20+ years of regional management across Southeast & East Asia
Deep understanding of cross-cultural execution and regional markets
Work experience in Singapore, China, Hong Kong, and Thailand
Digital & AI-Enabled Transformation
AI-enhanced marketing and automation systems
Data-informed decision making tools and platforms
Leading organizational change through tech integration
Leadership & Stakeholder Alignment
Regional team leadership and cross-functional management
C-suite engagement and board-level communication
Driving alignment across product, tech and commercial teams
Domain Focus & Exposure
Commercial roles in air transport, biopharma logistics, and accessibility
PE-backed real estate with investor reporting, asset strategy and development
Focused on advising SMEs on Asia Pacific expansion, digital transformation, and market entry
